The M.E.T. Effect - The result of these once distinct fields of media, entertainment and technology are converging and becoming something far greater than the sum of their parts. That’s The M.E.T. Effect — and it’s redesigning the very nature of how we live, work and play.
This cultural phenomenon is fueled by internet connectivity and integrated systems, opening up limitless opportunities. Behavior and business have merged to redefine workflows and revenue streams. Corporate alliances are forming and development teams are working vigorously to fill consumer demand for more digital content and immersive experiences. NAB Show is where global visionaries convene and where this phenomenon comes to life.